Context mapping (part 1): Observation
Tuesday, May 26th, 2009EmoPix (Susa group ®)
Thanks to a graduation project called “Developing a Tool to Assess Emotions Elicited by Services” by David Güiza Caicedo (TUDelft 2009) was possible used a handheld with an EmoPix (Güiza Caicedo, 2009) tool to ask three participants about their impressions and emotions related to public buses in The Netherlands.
By using a handheld device with a built-in camera, a user can take pictures of different places, situations or things and add an emotional tag to them via a button (either physical or display based) depicting one of the available emotions. This way, the user can identify the stimuli by simply taking a photograph of them. In the end of the journey, the device was collected and the pictures were used to generate different sorts of visual collages, such as clustering them by location or by emotion, or building an emotional storyboard of the user’s experience throughout the time of his trip.
