Clase miércoles 6 de febrero/Invitado Diego Maldonado

MONITOREO DE TENDENCIAS O COOLHUNTING

1.Proceso: trendwatching, investigación local, desarrollo de ideas, implementación.

2. Metodología: macrotendencias, microtendencias, inspiración y c.c.

– Macrotendencias: consultar varios medios. (Trendwatching.com, future concept lab, JWT                                                   intelligence, etc.).

http://www.jwtintelligence.com/2011/12/10-trends-2012-2-minutes/

– Microtendencias: identificar patrones en un entorno local. Es importante realizar detección (W radio, mercado libre, google adwords, el tiempo, facebook, twitter, youtube), investigación (google.com/insight – http://support.google.com/trends/answer/96693?hl=en) y monitoreo (google alerts, google readers).

– Inspiración: (pinterest, springwlse.com, notcot, trendcentral, designboom).

– Conocimiento del consumidor: saber a quien se dirige el producto o servicio en el mercado.

 

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