SER COOLHUNTERS

Por Yensy Guerrero.

Lo esencial es entender el coolhunting como una herramienta de investigación rápida que puede ser usada en nuestros proyectos de innovación como diseñadores. Se trata de descubrir cómo a través de herramientas de investigación pasivas como la observación, activas como entrevistas y fuentes de opinión, e interactivas como el focus group, es posible llegar a conocer y entender hábitos de consumo y estilos de vida de las personas. De este modo, obtenemos información cuyo análisis e interpretación nos revelan insights de las necesidades y deseos insatisfechos de las personas, que se convierten en la clave para la innovación al constituir grandes oportunidades de diseño. Es por esto que la innovación debe ser concebida como un proceso y no como un momento de revelación espontánea. Así, se trata de un proceso en el que el coolhunting resulta útil, pues consiste en una herramienta que nos permite enriquecer y fortalecer dicho proceso mediante investigaciones que hacen de nuestros proyectos muchos más que ideas originales, proporcionándoles así solidez y credibilidad.

Ahora bien, es importante saber que para innovar es necesario conocer a profundidad el contexto en el que se pretende desarrollar nuestro proyecto para evaluar las posibilidades de extrapolar información obtenida de otros contextos. Es aquí donde el coolhunting se convierte en una herramienta fundamental, pues como cacería de tendencias nos permite analizar y observar las manifestaciones culturales y de hábitos de consumo existentes, permitiéndonos así hallar necesidades de consumo insatisfechas, y por tanto, encontrar nuestras grandes oportunidades de innovación. Sin embargo, para generar proyectos que tengan una verdadera acogida y que perduren en el tiempo, es fundamental entender que las tendencias funcionan de modo diferente a nivel global y local: no siempre un proyecto es exitoso en todo lugar, pues su éxito varía de acuerdo a la cultura en la que está inmerso. Al ser conscientes de esto, el coolhunting como herramienta de investigación resulta apropiado para conocer a profundidad el contexto en el que pretendemos desarrollar nuestro proyecto, entendiendo de este modo las oportunidades que las tendencias locales nos ofrecen; y así mismo, resulta efectivo para entender y extraer de las tendencias globales únicamente aquello que aplicado en nuestro contexto, es efectivo.

57,541 Responses to “SER COOLHUNTERS”

  1. womenrock Says:

    womenrock

    […]that would be the end of this write-up. Here you?ll locate some websites that we believe you?ll value, just click the hyperlinks over[…]

  2. womenmakingithappen Says:

    womenmakingithappen

    […]check beneath, are some totally unrelated internet sites to ours, having said that, they are most trustworthy sources that we use[…]

  3. buy tools online Says:

    buy tools online

    […]check beneath, are some entirely unrelated web-sites to ours, having said that, they may be most trustworthy sources that we use[…]

  4. say it in stitches Says:

    say it in stitches

    […]that would be the finish of this post. Right here you will come across some internet sites that we believe you will appreciate, just click the links over[…]

  5. babylock embroidery machine for sale Says:

    babylock embroidery machine for sale

  6. Empowerment Says:

    Empowerment

    […]we prefer to honor many other world-wide-web web pages around the web, even if they aren?t linked to us, by linking to them. Below are some webpages worth checking out[…]

  7. sheffield shop signs Says:

    sheffield shop signs

    […]The details talked about in the article are some of the most effective out there […]

  8. mompreneur Says:

    mompreneur

    […]please stop by the web-sites we adhere to, such as this 1, as it represents our picks in the web[…]

  9. Bradford Fries Says:

    Bradford Fries

    […]although web sites we backlink to below are considerably not connected to ours, we really feel they are essentially worth a go by, so have a look[…]

  10. femalepreneur Says:

    femalepreneur

    […]Here is an excellent Weblog You may Obtain Interesting that we Encourage You[…]

  11. gap insurance Says:

    gap insurance

  12. Gaston Sontag Says:

    Gaston Sontag

    […]the time to read or stop by the content or web pages we’ve linked to below the[…]

  13. Matilda Gillies Says:

    Matilda Gillies

    […]Sites of interest we’ve a link to[…]

  14. istikhara online Says:

    Check this out

    […] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[…]…

  15. nike outlet uk Says:

    nike outlet uk

    And what about you You here so early, but also tourism alone Hey, you do not have a person in the capital to the king of the mountain Wei Fan does Li Shan strange encounter in here, how would like her great lady may early in the morning in the scenic h…

  16. vehicle gap insurance Says:

    vehicle gap insurance

    […]always a big fan of linking to bloggers that I appreciate but do not get a lot of link adore from[…]

  17. Gaston Sontag Says:

    Gaston Sontag

    […]Wonderful story, reckoned we could combine some unrelated data, nevertheless definitely really worth taking a look, whoa did 1 discover about Mid East has got extra problerms at the same time […]

  18. buy instagram views. Says:

    buy instagram views.

    […]below you?ll discover the link to some sites that we assume you’ll want to visit[…]

  19. istikhara Says:

    Superb website

    […]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[…]…

  20. Pirate Bypassed Says:

    Pirate Bypassed

    […]check beneath, are some totally unrelated web sites to ours, even so, they’re most trustworthy sources that we use[…]

  21. sheffield shop signs Says:

    sheffield shop signs

    […]The data talked about inside the article are a number of the top readily available […]

  22. buy real Instagram followers Says:

    buy real Instagram followers

    […]that may be the finish of this article. Here you?ll discover some web-sites that we think you?ll value, just click the links over[…]

  23. buy Instagram views Says:

    buy Instagram views

    […]one of our guests lately encouraged the following website[…]

  24. Wan Brantner Says:

    Wan Brantner

    […]Wonderful story, reckoned we could combine a handful of unrelated information, nonetheless actually worth taking a appear, whoa did a single master about Mid East has got far more problerms also […]

  25. San Diego Chargers Jerseys Says:

    San Diego Chargers Jerseys

    DISE3336 / Electiva Comunicación » Blog Archive » SER COOLHUNTERS

  26. where to buy gap insurance Says:

    where to buy gap insurance

    […]here are some hyperlinks to web sites that we link to simply because we consider they may be worth visiting[…]

  27. best phone for security Says:

    best phone for security

    Inspect of Custom Essay Agency for Graduates | Men of the Ras

  28. Syble Felter Says:

    Syble Felter

    […]one of our visitors recently recommended the following website[…]

  29. buy instagram views instantly Says:

    buy instagram views instantly

    […]one of our guests lately recommended the following website[…]

  30. myfreecams Says:

    myfreecams

    […]check below, are some entirely unrelated internet sites to ours, having said that, they’re most trustworthy sources that we use[…]

  31. Volkswagen Polo 1.4 ντίζελ με 105 ίππους TDI Says:

    Volkswagen Polo 1.4 ντίζελ με 105 ίππους TDI

    DISE3336 / Electiva Comunicación » Blog Archive » SER COOLHUNTERS

  32. buy custom Instagram comments Says:

    buy custom Instagram comments

    […]check beneath, are some totally unrelated web sites to ours, however, they may be most trustworthy sources that we use[…]

  33. Truck wreckers Says:

    Truck wreckers

    […]The details talked about inside the write-up are a few of the very best accessible […]

  34. buy Instagram views Says:

    buy Instagram views

    […]below you?ll locate the link to some websites that we consider you’ll want to visit[…]

  35. wedding photographer sussex Says:

    wedding photographer sussex

  36. 青汁 Says:

    青汁

    DISE3336 / Electiva Comunicación » Blog Archive » SER COOLHUNTERS

  37. buy real Instagram followers Says:

    buy real Instagram followers

    […]one of our guests not too long ago advised the following website[…]

  38. buy auto instagram views Says:

    buy auto instagram views

    […]usually posts some incredibly fascinating stuff like this. If you?re new to this site[…]

  39. https://plus.google.com/+ShofiaPutriAmeliaAnNasiyah/posts/CmLemLYunSE Says:

    https://plus.google.com/+ShofiaPutriAmeliaAnNasiyah/posts/CmLemLYunSE

  40. central pa solar installers Says:

    central pa solar installers

    Inspect of Custom Essay Agency for Graduates | Men of the Ras

  41. generateur de gemmes clash royal Says:

    generateur de gemmes clash royal

    DISE3336 / Electiva Comunicación » Blog Archive » SER COOLHUNTERS

Leave a Reply

You must be logged in to post a comment.