LECTURAS
Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, V. 8 (5), p. 3-8.
Osterwalder, A., & Pigneur, Y. (2010).Business Model Canvas:http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley, p. 14 – 42
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley, p. 67-75
Koerner, B. (2006). Geeks in toyland, Wired Issue 14.02, retrieved on July 29/2013: http://www.wired.com/wired/archive/14.02/lego.html
Robertson, D., & Hjuler, P. (2009). Innovating a Turnaround at LEGO. Harvard Business Review, September.
