Archive for January, 2009

Milano mi fa male

Monday, January 26th, 2009

Milano mi fa male

like any other years we will use the NABA campus during the furniture fair (22/27 april 2009), to make a big event related to the school of design and guest schools.
this year the project will be developed with this design magazine called Ddn free (it comes out every three months, distributed all over italy).

The starting point of the project is a map of Milan which marks 100 unusual places in the city. There are places where you can find a different Milan, not the one we usually imagine. beautiful places,unknown places, strange ones.

We want these places to become inspiration for design projects

_00 before fuorisalone
we want to produce a big map of milan to be given together with the magazine, Ddn, in number preceding fuorisalone: a map fo the hidden and unknown beautiful and interesting palces in milan, through a contemporary representation of medieval maps.

each school should choose one place in the list and to imagine a project referred to that place.
a project able to reveal further things about that place, the city, the world we live in.
the theme for the design exercise should be: “to host / hospitality”.
(each school should developed what they think is more appropriate it can be a pillow to be more confortable during the subway ride.
or a temporary shelter on top of a tree, some cell-phone based service where you get xyz special info etc.etc.etc.)

the goal is actually to have 100 projects radically different one from each other.

_01 during fuorisalone
during fuorisalone, all schools are invited to come to Milano and prototype the project for real (in complete, or partial way, taking documentation)

_02 at the end of fuorisalone
At the end of the design week we will make a great festival in NABA campus to celebrate the end of the project.

_final result
a map with two conceptual layers:
the guide to unknown places in milan
a report on unused potential within the city.