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ANDANDO 2014 – Beautiful my Monster

Sunday, July 27th, 2014

Deliverables for Feb 23 (to Italy)

Saturday, February 14th, 2009
By the 24th of february you should have sent us the concept images of your projects.
By concept image, we mean any visual support enabling us (and the reader of the magazine) to understand wha you have in mind.
(obviously we also imagine some captions and texts).
To enable us for some visual uniformity, we would ask you all images to be done in vectorial format (illustrator / vectorial pdf / dwg format…) , and it should be done in monochrome scale (using one colour). 
The final representation of the whole thing would refer to the example map you see on the website:
worth to mention is this fact that we might have to work on your images because of editorial needs.
in the magazine,
apart from the map with all the different ideas, 
we will have some exra-space to feature some previous works done by you and your students.


to have a conceptual link to the map,
it should be “previous work” with this features:
a) striking images
b) related to the city
c) dealing with real prototypes/things (we are not so fond for renders)
So, summing up, we’d like:
– a text or some texts (who are you / what’s your school and course about / who are  your students, etc)
– some images & captions & texts relate to previous works done with your students (related to the city)
– narrative images of your projects on Milan, with all the textual references you think coul help to understand (each  project should have one/two images. (this images ideally should be in vectorial format, monochrome).

Milano mi fa male

Monday, January 26th, 2009

Milano mi fa male

like any other years we will use the NABA campus during the furniture fair (22/27 april 2009), to make a big event related to the school of design and guest schools.
this year the project will be developed with this design magazine called Ddn free (it comes out every three months, distributed all over italy).

The starting point of the project is a map of Milan which marks 100 unusual places in the city. There are places where you can find a different Milan, not the one we usually imagine. beautiful places,unknown places, strange ones.

We want these places to become inspiration for design projects

_00 before fuorisalone
we want to produce a big map of milan to be given together with the magazine, Ddn, in number preceding fuorisalone: a map fo the hidden and unknown beautiful and interesting palces in milan, through a contemporary representation of medieval maps.

each school should choose one place in the list and to imagine a project referred to that place.
a project able to reveal further things about that place, the city, the world we live in.
the theme for the design exercise should be: “to host / hospitality”.
(each school should developed what they think is more appropriate it can be a pillow to be more confortable during the subway ride.
or a temporary shelter on top of a tree, some cell-phone based service where you get xyz special info etc.etc.etc.)

the goal is actually to have 100 projects radically different one from each other.

_01 during fuorisalone
during fuorisalone, all schools are invited to come to Milano and prototype the project for real (in complete, or partial way, taking documentation)

_02 at the end of fuorisalone
At the end of the design week we will make a great festival in NABA campus to celebrate the end of the project.

_final result
a map with two conceptual layers:
the guide to unknown places in milan
a report on unused potential within the city.